About

At DEFY, we're passionate about wine, but we don't believe in all the fuss and pretension that often comes with it. We believe that wine should be enjoyable, straightforward, and accessible to everyone. That's why we've reinvented the traditional wine experience by putting our delicious, organic, and vegan-friendly Italian wines in cans and kegs.

Respect for wine, not it's traditions

We care deeply about wine and its quality, but we've also cut through the complexities and traditions that often make it intimidating or exclusive. Our wine is made from single grape varieties, grown and produced organically, and crafted with care to offer a delicious and authentic taste that anyone can enjoy.

Cans are freedom

Our wine in cans offers a new level of convenience, without sacrificing quality or taste. You can take it anywhere, drink as little or as much as you like, and enjoy it without any fuss or equipment. Plus, our cans are 100% recyclable and have a lower carbon footprint than traditional glass bottles.

We don't need no education

We don't believe in "wine education" or snobbery. We're all about making great wine accessible and enjoyable for everyone. You can trust our organic and vegan-friendly wine to be made with care, and to offer a pure and authentic taste that speaks for itself.

 

Don't destroy – DEFY, reinvent

We believe in defying the status quo and reinventing the traditional wine experience. Our wine is a rebellion against the elitism and pompousness that often come with the industry, and a celebration of simple, authentic, and enjoyable wine for all. Join us in DEFYing the norms and embracing a new way of enjoying wine.

VEGAN ORGANIC WINE ON DEMAND

Wine on Tap has been around for quite some time, but it is only in recent years that it has gained popularity in the UK. Wine on Tap (keg wine, wine in kegs) is an innovative and sustainable way of serving wine, making it an ideal choice for restaurants, bars, and pubs.

You don’t lose quality, you gain profits and a lot of time back from having to deal with glass bottles. If you serve wine into glasses, you should really be looking into wine on tap.

PERFECT FOR YOUR BAR or RESTAURANT

WINE ON TAP

BENEFITS OF WINE ON TAP

FASTER SERVICE

LESS WASTE

Better for the environment

MORE PROFITS

FASTER SERVICE

No time wasted getting a bottle out from the fridge, uncorking or unscrewing it, pouring just to have to put it all back away, again. Having DEFY vegan, organic wine on tap means you get all quality, no fuss. And you save a lot of time.

Less waste

When wine is opened, it starts to oxidize and lose its flavor and aroma, making it less enjoyable. However, with kegged wine, the wine is kept constantly pressurized, ensuring that it stays fresher for a longer time and eliminates the risk of cork taint. Also, pour any serving size you want, easily; a taste, small glass, large glass, carafe.

Better for the environment

Not only will kegs keep you from wasting any wine, but they are over 60% less CO2 than glass bottles. Since one of our 30L kegs hold over 240 glasses of wine (in a fraction of the comparable space / 40 bottles worth).

More profit

Not only do you save money by greatly reducing your time to serve, but the unit costs of each serving are much better when you serve one on tap; offer a taste, any size glass, a carafe – whatever suits.

TYPES OF WINE

We have some pretty damned delicious wine on tap, just like we put into our cans

DEFY vegan organic wine kegs - wine on tap

READY FOR SOME WINE ON TAP?

Just get in touch with us and we can set you up.