A WINE FOR A
NEW GENERATION

At Defy we create wines for a new generation. We love the history and heritage that surrounds wine culture, but there’s another audience out there, one that traditional wines ignore.

We keep things simple. Baffling tasting notes and complicated wine jargon are out, and a clear, approachable, fun way is in.

Bold, brave and social, this is a new way of doing wine.

“WHATEVER THE TIME, WHATEVER THE PLACE, OUR WINES ARE LIFE-READY.”

LESLIE OWENSBY, CO FOUNDER

01.

KEEP IT SIMPLE

Wine vocab and tradition can get very complicated. We’re not about that. We’re about being clear, concise and straightforward in everything from our messaging to our tasting notes.

02.

ANYTIME WINES

Whatever the time, whatever the place, our wines are life-ready. Parties, festivals or just kicking back on the sofa, we create wines to be enjoyed wherever life takes you.

03.

NOT JUST FACING THE FUTURE, CREATING IT

We have a vision for the future of wine that goes beyond traditional expectations. We explore new ways for people who love wine to experience it.

OUR WINES

ITALIAN ROSÉ WINE

LIMITED EDITION

12.5% alc/vol | 250ml

Our refreshing rosé wine; the perfect balance of crispness and flavour. Tastes like delicious soft citrus fruits & tart summer strawberries.

This is a limited edition run of a vibrant, unique rosé which stands up well with any food.

Why a can?
Easy access. Easy travel. Easy to drink. Take our cans with you wherever you go. No glass required.

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ITALIAN WHITE WINE

13% alc/vol | 250ml

Delicious, crisp, accessible and so easy to drink. It tastes like sumptuous yellow fruit & bright summer sun with every sip.

By glass or by can, this one has been favourite.

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ETHOS

We’re here, creating for people who want to drink delicious wines in deliciously new ways.

We’re open, approachable, accessible and here for absolutely everyone. You don’t need to know anything about wine; all you need to know is you like delicious drinks.

A WINE FOR A
NEW GENERATION

“WHATEVER THE TIME, WHATEVER THE PLACE, OUR WINES ARE LIFE-READY.”