As we look towards the future of drinking, there are a few key trends that we believe will define the way that Generation X enjoys their beverages. From the rise of artisanal cocktails to the increasing popularity of low-ABV options, there are a variety of factors that will shape the way that we imbibe in the years to come.

Craft Cocktails and Artisanal Spirits

One of the biggest trends that we see emerging in the world of drinking is the continued rise of craft cocktails and artisanal spirits. With more and more consumers seeking out unique and interesting flavour profiles, bartenders and distillers are responding with a growing variety of bespoke options.

Whether you're looking for a complex and flavourful gin, a rich and aromatic whiskey, or a bright and refreshing tequila, there are a wealth of options available to suit your tastes. And with the rise of social media and influencer culture, we expect to see even more innovation in this space as brands compete to create the most exciting and Instagram-worthy cocktails.

Low-ABV and Alcohol-Free Alternatives

Another trend that is gaining steam in the world of drinking is the increasing popularity of low-ABV and alcohol-free alternatives. With more and more consumers seeking to reduce their alcohol consumption for health or personal reasons, there is a growing demand for delicious and satisfying drinks that don't pack quite the same punch as traditional cocktails.

From sophisticated mocktails that showcase interesting and unexpected flavours to low-alcohol options like vermouths and spritzes, there are a variety of ways to enjoy a great drink without the high alcohol content. And with the rise of non-alcoholic spirits like Seedlip, we expect to see even more exciting options in this space in the coming years.

Sustainability and Eco-Friendly Practices

Sustainability and eco-friendly practices are becoming increasingly important in the world of drinking, and there are a variety of ways that brands can demonstrate their commitment to a greener and more sustainable future.

Canned Wine: A Sustainable Alternative

One of the most exciting innovations in this space is the rise of canned wine. Not only is it a convenient and portable option for outdoor activities and events, but it's also a more sustainable choice than traditional glass bottles. Cans are lightweight and recyclable, and they have a lower carbon footprint than glass due to the reduced weight and size.

Using Locally-Sourced and Organic Ingredients

Another important aspect of sustainability in drinking is the use of locally-sourced and organic ingredients. By using ingredients that are grown and harvested nearby, brands can reduce their carbon footprint and support local communities. And by choosing organic ingredients, they can avoid the use of harmful pesticides and chemicals that can damage the environment and harm wildlife.

Reducing Waste and Energy Consumption

In addition to using sustainable ingredients and packaging, brands can also take steps to reduce waste and energy consumption in their production processes. This can include using renewable energy sources, recycling water and other resources, and reducing packaging waste through efficient design and production.

Supporting Environmental Causes

Finally, many brands are also getting involved in supporting environmental causes and initiatives. This can include everything from donating a portion of profits to environmental organisations to participating in beach cleanups and other community events. By demonstrating a commitment to environmental stewardship, these brands are not only doing their part to protect the planet, but they're also building a loyal and engaged customer base who shares their values.

Sustainability and eco-friendly practices are becoming increasingly important in the world of drinking, and there are a variety of ways that brands can demonstrate their commitment to a greener and more sustainable future. Whether it's through the use of sustainable packaging like canned wine, the use of locally-sourced and organic ingredients, or the support of environmental causes, there are a variety of ways that brands can make a positive impact on the planet while still creating delicious and satisfying drinks for consumers. So next time you raise a glass, consider choosing a brand that shares your values and is committed to a sustainable future.