BACKUP of About

We are defying conventions to bring good quality, organic wine to the modern consumer; delivered in convenient and sustainable packaging.

We love wine, but we got rid of the pretension and all that fuss and we put it in a can, because cans are easy for people.

This is not wine education. There are plenty out there who are trying to educate you on wine; we just bring you great wine to enjoy when, where and how you want. With DEFY, you can just enjoy it. You can trust it's going to be made well with care given to the process, to the ingredients. That's why it's organic and vegan-friendly.

People should be able to have quality wine, any time, any place. We understand the modern consumer desires quality but doesn’t need the snobbery or the limiting traditions that come with wine.